Sunlit hills and orderly vineyard rows surrounding a small wine estate

THE WINERY CONSULTING FIELD GUIDE

Where wine meets
investment.

A practical path to a career advising the people who invest in wineries. Start with your expertise. Build the evidence. Earn their trust.

Explore your path
Industry knowledge. Independent judgment.A field guide for your next chapter
05 Consulting specialties90 Days to build your foundation01 Focused first assignment

01 / UNDERSTAND THE ROLE

Good wine is only
part of the story.

Investors need to understand the business behind the bottle. That’s where a specialist adviser can make a difference.

You don’t need to buy a vineyard or invest your own money to enter this field. You need a skill that helps a winery investment group make an informed decision—and the experience to apply it well.

Evaluate

Assess opportunities, business performance, and the questions a buyer needs answered.

Improve

Help a winery strengthen operations, customer retention, or financial performance.

Translate

Turn complex wine-business information into clear findings and practical next steps.

02 / CHOOSE YOUR SPECIALTY

One strong skill.
Five ways into the industry.

Start where you can already add value.
Select a specialty to explore the work.

FOR FINANCE & ACCOUNTING BACKGROUNDS

Understand the numbers
behind the vintage.

Help investors understand how a winery earns money, uses cash, and funds its next stage. Separate accounting profit from cash available after inventory and equipment spending.

What you assess

  • Cash flow and working capital
  • Debt and capital requirements
  • Profitability and valuation assumptions

Your first portfolio piece

A three-year cash-flow model with base and downside scenarios, plus a two-page explanation of the key risks.

Build this skill

Financial statement analysis, spreadsheet modeling, and winery cost accounting.

03 / MAKE A PLAN

Your first 90 days.

A suggested starting plan.
Build the foundation at your own pace.

01DAYS 1–30

Learn the business.

Choose one region and one specialty. Understand how the winery’s sales channels, production cycle, and inventory affect cash.

  • Study winery financial statements.
  • Compare wholesale and direct sales.
  • Speak with experienced operators.
YOUR OUTPUT

A clear specialty and a one-page industry brief.

02DAYS 31–60

Make your work visible.

Develop a useful sample that shows how you think. Use public information or clearly labeled hypothetical data.

  • Build one focused case study.
  • Document sources and assumptions.
  • Ask a specialist to challenge it.
YOUR OUTPUT

A concise assessment and a supporting model or analysis.

03DAYS 61–90

Start the conversations.

Connect with the professionals who already work with winery owners and investors. Offer one clearly defined project.

  • Meet advisers, accountants, and owners.
  • Explore analyst or specialist roles.
  • Propose a small, paid assignment.
YOUR OUTPUT

A focused proposal with a scope, fee, and timeline.

Starting from scratch? A role in winery finance, operations, sales analysis, or an advisory firm can give you the practical experience to build on.

04 / BUILD CREDIBILITY

Let your work
make the case.

A small, thoughtful portfolio gives potential clients something concrete to evaluate.

THE STANDARD

Clear evidence. Honest assumptions.
Recommendations you can explain.

A

The winery assessment

Explain a winery’s position, strengths, commercial risks, and unanswered questions in a short report.

BUSINESS UNDERSTANDING
B

The scenario model

Show what happens to cash when sales slow, production costs rise, or inventory takes longer to sell.

ANALYTICAL JUDGMENT
C

The specialist review

Go deeper in your chosen field: customer retention, production costs, vineyard health, or acquisition research.

PRACTICAL EXPERTISE

Label practice cases clearly. Use client information only with permission, and never present a sample as a paid engagement.

05 / FIND YOUR FIRST ASSIGNMENT

Start with a useful,
specific offer.

A competitor review or sales-channel analysis can be a practical first engagement.

Build relationships with winery accountants, attorneys, owners, vineyard managers, and acquisition advisers. Ask what decisions they need better information to make.

Agree on a written scope, deliverable, deadline, and fee. Make confidentiality, conflicts, and decision-making responsibilities clear from the start.

06 / FIND YOUR STARTING POINT

What’s your
next step?

Check the foundations you already have.
Use what remains to focus your learning.

A personal planning aid, not a professional qualification. Your selections last for this visit.

YOUR CONSULTING FOUNDATION0 of 5
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SUGGESTED NEXT STEP

Start with a specialty that connects to your experience. Explore the five paths above.

Explore the specialties

KEEP LEARNING

Ground your advice
in good information.

THE PEOPLE BEHIND VINE & VENTURE

Our Team

Ivonne Zhu

Jason Welch

LET’S TALK

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